Pure Intelligence

What are the key principles of minimalist design?

Minimalist design follows several core principles that emphasize simplicity and functionality. The fundamental approach is "less is more" - removing unnecessary elements while maintaining purpose.

Key principles include functional simplicity, where every element serves a clear purpose; negative space utilization to create breathing room and focus; limited color palettes that reduce visual noise; and typography hierarchy that ensures clear communication.

The IndiaInk design philosophy exemplifies these principles through dot matrix patterns, geometric precision, and intentional use of red accent colors against monochromatic backgrounds.